LEGO Star Wars: The Skywalker Saga spot (2019)

This project was my final project for my advertising course during my senior year at St. John’s University. My professor at SJU (John Swan) was also a strategist and producer for LEGO at the time and he presented my class the opportunity to conceptualize and contribute to a LEGO Star Wars video game trailer. We spent the whole spring semester coming up with ideas, visuals, and concepts for this spot. I was tasked with the theme & art direction of the project. I created a mock billboard advertisement (shown above), and assisted on illustrations, designs of the characters, and storyboards.

Credits

Creative Directors/Producer(s): John Swan, Ethan Sack, John Parkinson

Strategy: John Swan

Copywriters: Jenni Williamson, Sean K.

Project/Brand Managers: Daniel Aguilar, Anastasia Agrawal

Art Direction & Design: Danielle Interdonato, Mina Yoo, Kelly Wu, Moses Hernandez